Social Media Questions: How Do You Measure Success?

So you’re not a consultant in the social media field, but you’re looking for work. You’ve finally landed the coveted interview after sending out more than thirty resumes and you’ve gotten past the phone chat. You’ve told them you read Mashable, TechCrunch, Social Media Daily and crunch numbers for breakfast, lunch and dinner, and dream in terms of social media strategy.

Now what?

As you step into the interview, consider the questions that you will be asked, but also the questions that you should ask your interviewer. In this series, we cover questions every aspiring social media superstar should ask before they get the offer. Read on today for our second question – How do you measure a successful social media effort?

Social media success is a huge issue, especially along the lines of return on investment. We covered the issue as a consultant, but it gets even more important when the questions involve you becoming a full time employee.

If the company in question asks if you can increase their follower count over night and that success is seen by the company grabbing 10,000 followers, then the first thing you ought to do is run. 

If they talk about Klout scores, engagement rates and monthly/daily active users on the other hand, you’re on much better ground. It shows that they care about a return and they want that investment to be well-defined and well understood. If they also ask for month-end charts and recommendations made upon the returns on investment, then you know that you’re in the right place. 

What do you think? Tweet at me or let me know in the comments. 

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