Social observations is a new feature I will be starting here on this blog. It will aim to do a deep dive of social media concepts, issues and best practices as they relate to client-employee relationships, personal social media as well as “corporate” social media. Today’s topic is looking at Social Media with a purpose. [...]
Today I answer the final question in the Open Forum miniseries about questions you should ask your social media consultant. Today’s question asks how do I know if my social media efforts are working? Out of all the questions in this question series, this is probably my favorite because of my analytical mindset. For the business [...]
Today I enter the fourth day of my Open Forum miniseries regarding questions for your social media consultant. Today’s question asks, what should we do first? Social media is an interesting thing for businesses and industries. When I hear this question mentioned above, it usually comes in the discovery/proposal phase. Why is a company interested in [...]
Today I continue my miniseries interview off of the Open Forum article regarding questions you should ask your consultant. Today’s question asks What social media mistakes have you seen small businesses make? Everyone makes mistakes. In social media, we’re here to learn. In understanding the role of social media in business, the first rule is to understand the [...]
Today I continue my miniseries interview off of the Open Forum article regarding questions you should ask your consultant. Today’s question asks Can you share how you helped a small business and how you did it? This question is juicy. Case studies are always great ways to show off what good can come out of Social [...]
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