One of the greatest things about social media is that you can tell if any particular brand is half-assing their social media strategy. You need to be as real as possible on social media. Here are 11 ways to tell if it is indeed, not as real as it could be: 1) Its all scheduled: [...]
Uncle Ben tells Spiderman that “With great power, comes great responsibility”. This is both true on a personal level and a branding level, and becomes an even greater attribute when you point to a government entity. My local paper, the San Jose Mercury News revealed today to all readers something that we here in the United [...]
Here on University Avenue in Palo Alto lurk a lot of Greenpeace Activists. They spend entire days standing around and trying to stop passerby (anyone from tourists to students) to listen to their pitch. The spiel is for the most part, emotionally oriented and involves edification of past events on saving the environment. Having had [...]
I get a lot of Facebook Page invite requests from friends who usually want me to join something promoting their company, brand or sometimes themselves. These invites are usually sent without any prior notification, though I will see a promotion of the brand on their own Facebook page via status update or a posted link. [...]
An owl can save your life. For me, Hootsuite has – the social media geek in me absolutely loves this tool. Here’s are three reasons why: 1. Bulk Scheduling of Posts - You can schedule posts far in advance for Hootsuite in 50 post batches, and I think this is the best aspect of Hootsuite. If [...]
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