Archive for October, 2010

What’s in a Friendship?

I logged into my Facebook this evening and browsed my way to a friend’s Facebook page, like usual.  From there, I saw a link that said “View Friendship”. Say hello to stalking 3.0. Friendship pages essentially is a snapshot of a friendship between two people as it pertains to Facebook.  Mutual friends are able to [...]

Saturday, October 30th, 2010

The Rules of Engagement (Part 3)

Image is everything.  We wear our suits to work, try to drive the best cars, want to dine at the best places, and want to buy the best house to retire to.  Yet when we want to build a brand to engage with our customers, we could really care less. Just ask Gap. In a [...]

Monday, October 25th, 2010

The Rules of Engagement (Part 2)

Everyone likes to see it when comments are made on their Facebook, blog, or a tweet back on Twitter.  Interaction is one of the best methods of communication — I for one, love it when I post an article on Facebook and see multiple responses that lead to communication and healthy discussion between three or [...]

Tuesday, October 19th, 2010

The Rules of Engagement (Part 1)

Consider the following data that came out today for Apple’s 3rd quarter (Via Yahoo!) $20 billion dollars in profit. $4.3 billion in net income, from 2.5 billion dollars in the previous quarter. Net income increased 70% in the 3rd quarter over previous quarters. Apple’s PC sales with the iPad included grew 24% over the past [...]

Monday, October 18th, 2010

All It Takes is a Question

We all know how it goes — Isiah Mustafah and his chiseled body, eclectic personality and never mind the shampoo and scent took over our television sets and YouTube channels this summer in force as he made us all think that Old Spice was the shampoo that we should be using if we were to [...]

Saturday, October 16th, 2010